E-Commerce Course Details
Outline
This course introduces you to the world of ‘E-commerce’. If you’ve always wondered how it all works but are too afraid to look into it, this course is just the thing for you. We’ll walk you through the different parts of selling online step by step. This course is designed for people who have absolutely no programming experience. We show you how all the parts fit together
Beginners and intermediates Session 1 – Using an E-Commerce System
- Introduction to the course.
- Have a look at good and bad E-commerce sites.
- Have a look at what we’ll be building.
- Introduction to Content Management System.
- Getting comfortable with e-Shop.
- Overview of the system dashboard.
- General Settings of the Store.
- Setting up your Logo & Graphics.
- Adding and modifying products.
- Managing orders.
- Modifying other content (blog, contact page, static pages)
Aim: To Introduce students to the history of E-commerce, and allow students to understand the concepts & process behind E-commerce systems.
Session 2 – Understanding Word Press
- Pages, Posts, Comments, Tags and Categories
- Basic Settings in Word Press
- Using the WYSIWYG editor to edit content.
- Word Press File Structure.
- Downloading and Installing Themes.
- Downloading and Installing Plugins.
- Exploring Widgets and Sidebar.
Aim: To allow students to understand word press as a content management system and become adept at managing content and web-site via the word press backend.
Session 3 – Installing Word press and E-Commerce Theme
- Exploring the difference between .com and .org
- Downloading Word press from .org
- Introduction to Cpanel.
- Setting up a Database on Cpanel.
- Setting up Word press from Scratch.
- Setting up the E-Commerce template.
- Connected your store to a payment gateway (accepting CC)
Aim: To enable students to be able to set-up a database and word press installation on their own web-server, and enable students to install the E-commerce theme on their word press installation, and then setup the store to be ready for selling products.
Session 4 – Creating Content
- Adding Products and Images to the store.
- Setting up the options for products.
- Testing out the Store.
- Making Test Orders and test Payments.
- Submitting eShop to Search Engines
- Generating Sitemaps
Aim: Adding products and SEO marketing your web store on search engines.
E-Commerce Advanced
Overview
For E-commerce sites, usability is one of the largest contributors to customer conversion, brand differentiation and retention rates. Can you afford not to be following best practice? This course will provide you with a wealth of knowledge and industry-leading insights that can be utilised to make iterative usability improvements to your E-commerce platform.
Programme
By applying best practice usability principles throughout the customer journey, your organisation can increase the amount of visitors who convert from browsing to shopping. In turn, increasing customer conversions will lead to increased returning visitors and average lifetime order value, which subsequently can reduce your customer acquisition costs.
The course will identify and explain a wide range of vital best practice techniques taken from SME and established retailers which you can implement into your organisation’s own E-commerce platform in order to drive conversion rate improvement.
Who should attend?
This course is ideal for E-commerce professionals working on both mid-level and enterprise scale operations, involving large ranges of products across multiple categories, who want to adopt and implement best practice usability principles across the shopping experience.
How will I benefit?
Upon completion of this course, you will be able to:
- Evaluate your own E-commerce operation against the presented best practice techniques and implementations
- Use the course material to develop the business case for improving the usability of your company’s E-commerce platform
- Appreciate the effect on customer confidence and user experience that different approaches have during the buying lifecycle
- Gain extensive knowledge of blue chip E-commerce through the experiences and examples presented by the course trainer
What will I learn?
- Product page best practice
- How to introduce best practice into your customer experience
- How some of them are following or defining best practice
- How to cross-sell and up-sell effectively
- How to introduce persuasion architecture
- Shopping basket best practice
- Pros and cons of the most popular implementations
- Understand the impact you can have on consumer confidence
- How to channel customers into the checkout process
- Checkout process best practice
- The rationale behind enclosing the process to reduce checkout abandonments
- A framework for delivering a best practice checkout process
- How to reduce usability barriers to completing forms during your checkout process
- Advanced user experience techniques
- How to engage and delight customers with memorable interactions
Course Time: 10:00 – 16:00
Fee: £5 deposit – click here to pay your deposit
Please note: due to a large number of cancellations, all course bookings will require a £5 deposit, this is a new strategy we are using to ensure delegates attend courses they have booked onto.
Your booking will not be verified without payment of the deposit, meaning, without submitting a deposit you cannot attend the course.
The deposit will be returned once attendance has occurred. Alternatively, you can opt to donate your deposit to the trainer to show appreciation for their efforts as all of our trainers’ work on a voluntary basis.
If you do not attend you will not be entitled to receive the return of this deposit.
You must cancel or reschedule at least 72 hours before the date and time the course is set to commence in order for the deposit returned.
Location: 225 Marsh Wall, Angel House, London E14 9FW
T: 0207 001 7730
E: info@lifetimelearning.org.uk
For directions click here